Nokia Prepares Volver a U.S

Nokia Corp. is preparing to enter the U.S. for their first device powered by Microsoft Corp. 's latest Windows software for smartphones, an attempt by the Finnish handset maker to enter the lucrative American market.

The debut will be next week, when T-Mobile USA announce plans to distribute the device, called Lumia, an event co-host with Nokia in New York, said a person familiar with the matter.
La Lumia 710, which sells for € 270 ($ 362) in Europe, was released in November in some countries. Nokia has not revealed what the phone will cost in the U.S. or companies will offer a service for him.


Few expect to threaten rapidly Nokia Research In Motion Ltd., whose market share a distant third place to run mobile 's Android operating system and Apple Inc., Google Inc. iPhone s. A large number of BlackBerry users RIM and established logistical obstacles and the cost of return for the services given to Waterloo, Ontario, the company "advantages with respect to [Nokia] Microsoft," says Gartner analyst Hugues De La Verne . But BlackBerry maker has stumbled badly this year and is now looking phone shipments fall and falling market share.
That's always a window of opportunity for Nokia, which despite being the world's largest maker of mobile phones for just 1% of U.S. market and is struggling to reverse its own sales fall.
Nokia fired its chief executive last year, and in February reached an agreement with Microsoft to promote its next generation of smartphones.


Chris Weber, head of Nokia in the U.S., said the company is committed to investing heavily in the new mobile market in 2012. He did not elaborate on plans for marketing and support of associations. AT & T Inc. has said it is in talks with Nokia to bring Windows smartphones next year. A spokesman for AT & T declined to comment.
Mr. Weber said the company wants to run for the first time smartphone users. But Nokia executives say they also go after corporate clients who have been armed with BlackBerrys.
"There is a very important business opportunity with these devices, and Microsoft and Nokia together they go after that market," said Nokia CEO Stephen Elop in a recent interview.
Mr. Elop said the new phones also offer search services and advertising capabilities, music, games and location-based that can compete with Android and Apple. "Between us and Microsoft, we deliver a third ecosystem," he said.
RIM declined to comment on the competitive threat in the U.S. Nokia has
RIM has promised its own next-generation phones, which it says will be running a new operating system. RIM has not given a release date. Analysts were expecting a release in early 2012 are now seeking the second half of the year.


Frightened by the rapids of RIM's market share and reduced uncertainty about the new BlackBerry phones, application developers and mobile operators in the U.S. sales of the mobile unit is no need for a third player to compete with Google and Apple.
"U.S. operators do not want their future depends entirely on Apple and Google," said Gartner analyst Hugues de la Verne.
A few months ago, a clash between Nokia and RIM was obviously a contest. Nokia phones will work with your old operating system rather than only 1% of U.S. market late in the third quarter, according to research firm Gartner. Phones from other manufacturers of mobile phones that have already run out of Microsoft had a share of 2.2%. Android phones accounted for 65% of U.S. smartphone at the end of the quarter, while the iPhone took 21%, according to Gartner. Great advances have come at the expense of RIM. It ranked a distant No. 3, with a little more than 10%.
"It makes sense for Nokia to try to target RIM," said Neil Mawston, an analyst at Strategy Analytics, a consulting firm in the UK "Taking into account the legacy of Microsoft in the enterprise [business], which is almost a truism. "